Mystery shopping services for new home builders.

We offer two options for evaluating your sales staff. A well-trained, experienced team is involved in every survery, including an account manager, shopper, evaluator, quality control reviewer and executive.

Option A: Single-Venue Evaluation

A single-venue interview is designed to target a specific training area of concern. Interaction with the interviewer is limited to approximately 15 to 30 minutes, including model tour time. No audio or video taping is turned in by the interviewer. The individual report is one page in length, and a division report is completed at the end of the survey.

- Examples of single-venue evaluations can include:

- Meet, greet and register

- Financing/showroom referrals

- Construction/warranty prospect education

Option B: Video Evaluation

This comprehensive interview with your sales representative will last approximately 30 minutes to an hour, including model tour time. A full review of the interview, a four- to five-page evaluation report, and a high-definition (HD) digital audio/video recording of the interview are produced to allow further review and training opportunities. Value-added services such as individual and division comparisons to industry averages, follow-up contact reports, division recaps and sorts, and any special instructions are included in the base price.

Note: Video evaluations require a higher level of technical expertise and require covert equipment. You should expect circumstances during the interview to cause the video to be jumpy or difficult to review (car rides, production home tours, or other situations when the sales rep is not in the interviewer's direct line of view). We will provide a detailed summary in the report if there are any ambiguous portions of the video.

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Employment, competition, and exit surveys are also available. Cost and services are based on the individual client's needs.

Our Pledge

Personnel Profiles, Inc. pledges to provide each sales representative with every opportunity to do his or her best, then return a fair, objective analysis of sales skills.

We strive to make the evaluation process constructive and enjoyable. If for any reason you are concerned with the conditions of the shopping interview (busy prospect traffic, sales rep is ill, preparing a contract, or dealing with any other circumstances we were not aware of), please let us know as soon as possible. We will be happy to interview your representative again at a substantially discounted price.

Service Details

The evaluation process is labor-intensive and requires a team of sales training experts to provide you with a successful survey. After we receive your order, shoppers are selected for the closest match in proximity and buyer profile. The shopper is then briefed on any special instructions and assigned to visit your sales representative over the course of the next two to three weeks. Schedules remain confidential to ensure a fair survey unless otherwise requested.

After the shopper’s visit, the digital video recording is checked and a draft report produced. This is
sent to a Personnel Profiles office, where every evaluation is carefully reviewed again by an
experienced evaluator. The video recordings are edited to final format, and our evaluator scores and
compiles the final report.

Please allow two to four weeks for completion of Option A, and six to ten weeks for Option B. Please
notify our office if any RUSH services that will be required.


If the agent is not on duty as scheduled, a minimum of $25 to $125 (depending on Option and time spent at the development) plus travel costs will be charged for an attempted interview and partial evaluation of the Host(ess) or replacement agent.

OVERTIME For interviews running past the allotted time (see Options above), an overtime surcharge at $50/hour will be added to cover the Shopper and Evaluator's extra time.

TERMS Hard copies (VCD, reports or flash drives) are available at a small additional cost when requested at the time of order.

SPECIAL AWARDS Despite our best efforts, we cannot always guarantee the interviewer's anonymity. Some agents may become aware that an evaluation is in process or suspect they were after the interview concluded. Regardless, we challenge the agent to do his or her best and will include a $50 dinner gift certificate or award plaque if a score of 100 is achieved. We encourage the division manager to match this offer for those representatives who "ace the evaluation!"



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