The Pioneer in New Home Mystery Shopping Since 1971
For over 50 years, Personnel Profiles New Home Mystery Shops has worked exclusively with Builders, Developers, and Sales Trainers to improve sales skills and buyer experience. Choose the proven leader!
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or call now on 1.303.517.6399
The Pioneer in New Home Mystery Shopping
Our Story & Legacy
Founded in 1971, Personnel Profiles pioneered mystery shopping exclusively for the new home industry. Working alongside industry leaders such as Dave Stone, Tom Richey, and Gary Ryness, we helped develop the Critical Path Report, evaluating:
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Approach
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Qualifying
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Demonstration
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Closing
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Overall presentation
Today, New Home Mystery Shops continues to set the standard for precise, consistent, and trusted evaluations.
How We Help You Improve Sales
We transform decades of mystery shop data into clear, actionable insights that show exactly how your sales team compares to industry benchmarks.
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Custom-built surveys aligned to your sales process and checklists
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Standardized Critical Path scoring for reliable benchmarking
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Easy-to-read dashboards with performance trends and graphs
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Drill-down reporting that highlights strengths, gaps, and coaching opportunities
Our platform gives you both the big picture and the critical details—even before the recording review.
Our Mission
To provide each sales representative with a fair opportunity to perform at their best –
and return a precise, objective evaluation of sales skills.
Guaranteed.
WHY WE’RE DIFFERENT
Independent & Unbiased
We are not sales trainers – but we’ll evaluate the effectiveness of yours.
While shoppers capture the interaction, every evaluation is scored by an experienced NHMS evaluator, ensuring:
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Objective analysis
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Consistent scoring standards
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Fair comparisons across communities and divisions
Experienced Project Management
Every project is managed by a dedicated account team, including a scheduler, evaluator, and quality-control reviewer. An executive review ensures each shop meets our strict standards.
No Setup Fees
Get started quickly with $0 setup costs. You only pay for the evaluations and insights you need.
The Latest Technology for the Lowest Price
Nothing can replace the expertise of our human evaluators – many with decades of experience in new home sales. But wait till you see what AI has done for our reporting, delivery and data collection!
Our New Home Mystery Shopping Services
At New Home Mystery Shops, we provide a variety of audio and video reports to help builders improve sales and marketing performance.
Video Mystery Shopping
Capture the full sales and model tour experience for deeper performance analysis.
Single-Venue Mystery Shops
Targeted evaluations focused on individual communities or locations.
Audio Mystery Shopping
Detailed feedback on sales conversations through professional audio recordings.
Competition Shopping
Understand how your sales team compares to competitors and strengthen your market position.
Providing reports detailing the strengths and weaknesses of sales associates
Case Studies from New Home Mystery Shops
How We Help You Improve Sales
See how builders across the country use New Home Mystery Shopping to uncover blind spots, improve sales behaviors, and increase conversion.
From improving prospect registration and follow-up, to identifying gaps in discovery and demonstration, our evaluations deliver the clarity leaders need to coach effectively and drive measurable results.
Each case study highlights a unique challenge, our evaluation approach, and the real-world outcomes that followed.
Schedule a Call
or call now on 1.303.517.6399
Contact New Home Mystery Shops today to schedule your evaluation!
Trusted by New Home Builders for Over 50 Years
Personnel Profiles New Home Mystery Shops has evaluated thousands of new home sales professionals nationwide. We understand how critical the model center visit is—and we capture every key moment through onsite audio and/or video mystery shopping.
Our evaluations reveal the strengths and weaknesses of each sales associate and provide clear direction for improvement
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